Software that allows you to systematize interaction with the customer, simplify and improve the quality of sales. This is due to the preservation of information about each client, as well as the history of interaction with him. The analysis of this information allows you to improve the level of service and increase sales.
There are 4 principles of CRM operation:
- Client database – a single storage system for all data.
- Using a wide range of communication channels – email, calls, chats, meetings and events.
- Organization of the business process.
- Processing the collected data, dividing it into groups according to the level of value for the company.