Logo Development
A logo is a combination of shapes, colors, and signs that make your brand unique and recognizable, allowing you to stand out from your competitors.
This graphic element is the most important element in the corporate style, as it is used everywhere, in different colors and sizes, which must be taken into account when developing the logo. It is the visual element that consumers associates with a particular brand, which, with a positive image, allows you to increase sales.
Terms: from 3 days
- facilitates brand identification
- recognition and brand trust increase
- universal logo for all formats and colors
- combining modern trends and customer wishes
Logo development stages
- Information
collectionAnalysis of the field of activity, existing elements of the brand, and identification of the needs and desires of consumers.
- Idea
developmentIdea and message determination that the logo should carry, necessary image search to form the desired emotions when it is perceived.
- Concept
developmentSeveral new logo concepts development and enhancement of the sign's shape, font selection, and layout format determination.
- Figuration
Selected concept details elaboration: color scheme development, dimensions, minor improvements.
- Presentation
Logo presentation on promotional products, in print, or on corporate objects.
- Sources
Vector format source files preparation and transferring to the client.
Work examples
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Technologies and tools
Illustrator
Vector graphics editor used to design logos, icons and other images.
Figma
Graphic editor for developing interfaces and prototyping websites, mobile applications, working with vector graphics.
Photoshop
Graphic editor for working with raster graphics and post-processing of images.
After Effects
Creating and editing video clips and animations software from Adobe company.
Worksection
Project management system for tasks management, monitoring and history in teamwork.
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