A service from Google that allows you to manage JavaScript and HTML code fragments embedded in a page without developers’ help.
To do this, you need to embed the code of the Tag Manager itself (container) into the site, after which it becomes possible to independently connect any services and add new scripts already in the Google Tag Manager interface.
With Tag Manager you can:
- Configure Google Analytics, Yandex.Metrica and other analytical systems;
- Set Google Ads, Facebook Pixel, etc. remarketing tags;
- Embed custom scripts;
- Change set tags.