The parameter for evaluating the effectiveness of advertising is the number of clicks in relation to the number of impressions (click-through rate), the indicator is measured as a percentage. The effectiveness of click-through depends on the following factors:

  • advertising content (maximum hit in the audience or shock content);
  • dimensions of the advertisement – the larger, the more noticeable;
  • colors – bright and contrasting pictures attract maximum attention;
  • music, animation, video presence;
  • interactivity – ads reacting to cursor movement;
  • ad placement on the site.

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