A kind of website – a website consisting of one landing page (one page) for simple and effective sales of one or more products.
The main task of landing websites is to convert visitors into a lead or a buyer, to encourage them to take a targeted action. Such an action can be purchase, subscription to the newsletter, registration, download, sending contacts, or making an appointment.
Important: usually sites of this type are not subject to SEO promotion due to high competition and economic feasibility. The main source of traffic to the landing page is marketing activities: advertising in search and social networks.
The effectiveness of a landing page is determined by conversion – the ratio of visitors who have completed the target action to their total number. To track and improve your conversion rate, you need to set goals and events on the page and regularly monitor user behavior.
Distinctive parameters of effective one-pagers:
- Relevant target audience – an audience that is most likely interested in a product or service;
- A well-designed visual part – colors, fonts, lines;
- High-quality media files – photos, videos, stimulating the purchase of a product/service;
- Selling headlines – bright, flashy, short;
- A structure directing the user to perform a target action;
- The presence of a unique selling proposition (USP);
- Call to action.