Description

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The meta tag of an HTML document containing a thesis description of the site page that appears in the search results. When forming a Meta-description, you should adhere to the following recommendations:

  • number of characters – no more than 170;
  • use keywords that are relevant to this page;
  • the text should look like a selling advertisement that will reveal the essence of the page;
  • the meta-description should always be different on all pages of the site;
  • should preferably contain a call to action.

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