Accelerated Mobile Pages

A website and web pages development technology that allows to speed up the loading of mobile pages was launched by Google in 2015. AMP pages are marked with a ⚡ icon in search results.

Such pages have a number of limitations and are simplified as much as possible:

  • part of the HTML tags are prohibited for use, and some are replaced by AMP tags;
  • CSS file size limit – 75kb (previously 50kb);
  • own JS library is used, custom JavaScript code is prohibited/limited;
  • Google search engine loads and caches the AMP pages of the site during the indexing process and gives them to the user when searching from its server.

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