The goal
Ecommerce website development equipped with product options, SEO optimized. Data migration from the old website.
Tasks
- eCommerce website development
- product options functionality development
- functionality migration from the old CMS (import, bulk price tools)
- data migration from the old website
Redesign history
When redesigning the RedBox online store, a lot of important functionality was taken into account, which looks like in the old version of the site. The old online store was written on an already existing CMS and its capabilities were limited by its architecture.
For the new site, we used the latest version of the CMS for online stores. The client has decided to use the template that was used with the standard revisions as part of the review of the content of functional amendments.
Video
Category page
Functional
The RedBox online store is equipped with a lot of additional functionality:
- products import – allows you to synchronize goods from different price lists from different suppliers, which updates the availability, quantity and prices of goods;
- markup percentage for each brand, so the price is formed from the product price + brand markup;
- products as product options – an author’s refinement that allows you to attach several child products to one product, which are different product options: colors, volumes, etc.
- advanced reviews – allows you to add responses, subscribe to answers, comment ratings, “advantages” and “disadvantages” fields for each review to reviews;
- category snippets – the average rating of products in the category, the minimum and maximum price, as well as popular product reviews in this category;
- prohibition of purchases – an option that allows you to disable the ability to buy a particular product.
SEO promotion
Elaboration of the store structure, distribution of internal weight on the goods needed by the client, and a menu that collects behavioral factors both in the mobile and desktop versions of the site.
Keywords increase +990%
Traffic increase +461%
Visibility increase +275%
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