Nirok
Spearfishing equipment eCommerce website
The goal
Nirok eCommerce website redesign, taking into account the specifics of the products.
Tasks
- trade product analysis
- eCommerce website redesign
- website architecture development
- useful information for each category
- extended description of characteristics
- extended product comments
- expert comment
- product videos
- SEO promotion in search engines
Redesign history
The client contacted us because the existing eCommerce website was developed on the basis of a standard template, did not bring results, and malfunctioned. Our team suggested developing the site from scratch since the current version did not implement the minimum required functionality for trading in this niche.
I would like to note that the client was involved in the process, which made the work on the project pleasant and fruitful, and the result was not long in coming.


Homepage
Catalog page
Since this type of product is specialized, it is necessary to help the consumer in choosing it, so on the catalog category page, in addition to the classic product grid and filter, we added a block with the necessary information, as well as an advertising banner.
The block and banner can be turned on or off for each category separately in order not to force the user to scroll the page for a long time.


Product architecture
In addition to redesigning the product card, we introduced a system for selecting product items, since almost every product had its own additional parameters:
- color,
- size,
- thickness.
This made it possible to collapse the catalog into product cards and reduce the number of products in categories, and also simplified the process of selecting products. It also allows you to set different prices, promotions, photos, and more for each individual item.
Product page redesign
The product page has not only undergone significant changes in terms of design and interaction with the buyer, but also acquired additional useful information about the product:
- description of product attributes as some of them require further explanation;
- video review for each product;
- one-click checkout;
- extended reviews, with pros and cons of products, replies to comments, and the ability to subscribe to notifications of replies;
- Expert comment – comment from leading experts in the field.


Product page
Product comparison page
SEO promotion
A small number of high-quality projects linking to the client, a well-thought-out structure, and an SEO-optimized filter.
Traffic increase +633%
Keywords increase +1202%
Visibility increase +312%
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