The goal
De Esse leather goods retail eCommerce website redesign
Tasks
- eCommerce website redesign
- loyalty program implementation
- extended reviews development
- products kits purchase
- friends bonuses (referral) program
Homepage
De Esse company approached us with the task of implementing an online store according to the design layout developed by the client, however, after analyzing the sources, we came to the conclusion that such a design would be low conversion and would not be user-friendly.
In this regard, our team offered website design development services, and, in our opinion, successfully coped with the task. The design of the site turned out to be bright, attractive, and comfortable.
Category page
Despite the doubts of the client, we equipped the catalog with a convenient filter that allows you to select the right product faster and easier. This increased the conversion in cases where it is important for the buyer to choose a product of a certain color, for example.
Product page
On the product page, in addition to the already familiar elements, there is an opportunity to purchase a set of products at a reduced price and receive a second product as a gift.
We also added the functionality of extended comments already at the development stage in order to make communication with customers more comfortable.
Account page
In the personal account, additional blocks were developed for the implementation of the loyalty program, bonus account, as well as the function to receive bonuses for a friend. The main focus has been shifted to them, and the controls (order history and profile change page) have been folded into one block.
Checkout page
The checkout page also displays all of the customer’s options for benefiting from the checkout process:
- bonus account;
- loyalty program discount;
- a field for entering a promotional code.
Specials page
Contacts page
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